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2015.06.25

Ubitus and TenMax Announced the New Digital Advertising Solution『C2P』 (Click2Play)

【TAIPEI】 June. 24, 2015 -- Ubitus Inc., the worldwide leader in cloud game streaming technologies, today announced its collaboration with TenMax AdTech and cacaFly, the leading digital media distributor in Taiwan, to present the latest digital advertising solutions and technologies to the industry. During the press conference, TenMax introduced its new advertisement platform and RTB total solution, and Ubitus unveiled, with a live demonstration, its latest C2P (Click2Play) solution in front of the media, advertisers and industry partners alike.

Developed by Ubitus to revolutionize the user experience of on-line advertising in boosting the engagement rate, the C2P (Click2Play) solution is the first-of-its-kind pure HTML5-based solution running on both iOS & Android platforms, allowing end-users to intuitively “Click” on a streaming video and instantly “Play” games or trial applications running on the cloud, with the instantaneous UI feedbacks streamed down to their mobile/PC browsers via seamless video, without the necessity for any downloading or installations before experiencing.

Fully integrated with TenMax’s DSP platform, C2P as an advertisement proposition now supports a flexible “time- based” pricing scheme with no limitations. In terms of result-tracking, C2P solution supports the leading Game SDK (e.g. AppFlyers) for CPI tracking at ease, so it is nearly effortless for advertisers to track and manage the effectiveness and performance of their advertisement campaigns.

Currently the Ubitus-deployed cloud-gaming service platform is serving a global commercial operation, supporting more than 2 million hours of game-streaming play-time a month. Therefore, the advertisers in the gaming industry may easily transform their interactive game video advertisements into a full-fledged commercial game-streaming service directly via the Ubitus platform to serve more gamers, and/or to deliver truly multiple-screen gaming experience via game-streaming across PC/Mac and a wide variety of mobile devices. Powered by Ubitus patented GPU virtualization technology, C2P is already tested to support over 1,000 top ranking Android Apps on the Google Play store. C2P solution is immediately available in the markets including US, Japan, Korea, Greater China, with an expected rollout into the South Eastern Asia by Q4, 2015.

“Ubitus has always been committed to offer the cutting-edge cloud-gaming solution and service for our customers and gamers around the world “said Wesley Kuo, CEO of Ubitus Inc. “Today we are honored and exuberant to announce our new milestone, by leveraging our technological strengths underneath cloud-gaming, in the digital advertising arena with C2P. Working closely with TenMax , we aim to help advertisers across industries and ad agencies alike, bring more exciting and engaging ad experience to the TA/consumers via our C2P solution, with greater effectiveness and bigger marketing success through our highly targeted, instantly playable video ads powered by our technologies. In my eyes, it’s the dawn of a new era in Digital Marketing and the path to the future for the Advertisement Industry.”

【Photo】: Wesley Kuo, CEO of Ubitus Inc. announced the new digital advertising solution『C2P』 (Click2Play)


About TenMax AdTech

TenMax devotes to intergraded Internet resource; provide customers the most completed service. TenMax can always help their customers find the most matching buyers and sellers. The main difference from the normal Internet advertising marketing company is that TenMax aims to integrate the whole Internet ecology and to become the agency in the market. Not only selling Internet traffic but also broadly buying it to search for more decent Internet positions to provide publishers and advertisers a win-win situation. By structuring the SSP platform quickly while publishing TenMax DSP, they are going to publish TenMax AdExchange and TenMax DMP soon in the future, helping and playing a role as the most public and justice auctioneer in this immense internet market.

About cacaFly

cacaFly is the branch company established under the original headquarter company – funP.com and is now the leading company in the social networking field. funP.com was a web. 2.0 website created by a group of young graduates from National Chiao Tung University and invested by several senior leaders in the online marketing filed such as Mr. Hung-Tze Jan - founder of PCHome Online. Based on the Facebook generation and its marketing demand for social marketing, cacaFly was therefore established as a new business unit to serve the market needs.


About Ubitus Inc.

Ubitus Inc. has the world's leading game virtualization technology and cloud-streaming platform. It strives to provide a more pervasive gaming user experience using top-notch technology, allowing players to play the best games at any time and any place as long as they are connected to the internet. The services are compatible across devices, platforms, and networks. It doesn't matter if the player is using a smart phone, tablet, PC, or smart TV.

As one of the leaders in cloud gaming technology and game streaming services, Ubitus has entered into long-term partnerships with top-notch international game developers, becoming the agent for many classic gaming masterpieces. It has penetrated the Japanese, Korean, US, Hong Kong, and Chinese market. It has liaised with leading telecom service providers, online service providers, and game makers everywhere to provide services to local gamers.

The company was established in 2007, headquartered in Taipei, Taiwan. It currently has more than 140 employees, and has offices in the US, Japan, South Korea, and Mainland China. Since it was established, it has been generating record-breaking achievements in the global cloud gaming market and received widespread industry recognition in the respective countries.

For more information, please visit the website of Ubitus. www.ubitus.net


Media Contact

Ubitus Inc.
TEL: +886-2-2717-6123
contact@ubitus.net